Rebecca Zeijdel-paz began designing fashion jewelry but transitioned to fine jewelry in 2021. Her designs are inspired by time spent at the sea, and underwater exploration.

She conceived Beck as a collection of Fine Jewelry pieces distinguished by the design tensions between her life in New York and her island roots. — "the raw and the polished, the paradox of strong and fine, fluidity and gravity; a narrative of opposites emphasized by the smoothness of repetitive ridges and the beauty of bold hardware lines."